Pricing
What each kind of engagement costs
Every price we publish, in one place, with the qualifier attached. “From” means a floor, not a quote. A range means the work is scoped before it is priced. Nothing here is a discount, a countdown, or a price that disappears if you wait.
Not everything here is for everyone
Several services are deliberately gated — some follow an engagement, some need a fit review first. That is stated on each one. If a price looks like it fits but the availability does not, ask and we will tell you honestly.
Rescue & Launch
| Service | Price | Pricing type | Availability | Who it is for |
|---|---|---|---|---|
| Rescue Triage | $495fixed fee, paid up front | Fixed price | Available | Founders and teams with an AI-assisted or inherited application that has stalled, or who have been told it needs a rewrite and want a second opinion. |
| Launch Readiness Review | $895fixed fee | Fixed price | Available | Teams preparing to put an application in front of real users who want an independent view before launch. |
| Focused App Recovery Sprint | From $1,750bounded scope, quoted after diagnosis | Starting at | By fit review | Owners of a specific, bounded defect or broken workflow that has been diagnosed and needs repair. |
| Automation Quick Win | $1,000 – $3,000working range, scoped per workflow | Range | By fit review | Small businesses with a repeated manual workflow that costs time and produces errors. |
| Custom Software Development | Custom quotemilestone-based for larger engagements | Custom quote | Custom scope | Businesses with a defined need that existing tools genuinely do not meet. |
| Launch Retest | $395fixed fee, for existing review clients | Fixed price | For existing clients | Previous Launch Readiness Review clients who have fixed the findings and want confirmation before launching. |
Stewardship
| Service | Price | Pricing type | Availability | Who it is for |
|---|---|---|---|---|
| Technical Stewardship | From $1,000 / monththree tiers, post-engagement or repeat-client only | Tiered monthly | For existing clients | Clients who have completed an engagement and want their software looked after continuously. |
| Launch Care | Includedincluded with qualifying work — never sold separately | Included | Included with qualifying work | Every client of qualifying delivery work, automatically. |
| Website Care | $195 / monthmonthly, for sites we built or have assessed | Monthly | For existing clients | Owners of a small site BrightPocket built, or has completed a paid assessment of. |
| Growth Readiness Audit | $395fixed fee, credited toward setup if service begins within 30 days | Fixed price | By fit review | Post-launch founders considering ongoing growth stewardship who want an honest read first. |
| Launch-to-Growth Stewardship | From $1,395 / monthcore plus optional add-ons, $950 setup | Monthly | Limited availability | Post-launch founders whose product already works, accepted by fit review. |
The buying models
Different problems need different commercial shapes. This is how to tell which one you are looking at.
- One-time diagnostic and review
- You pay a fixed fee to find out what is true.Rescue Triage · Launch Readiness Review · Launch Retest · Growth Readiness Audit
- Fixed-scope rescue and launch work
- A written scope, quoted after diagnosis, with acceptance criteria.Focused App Recovery Sprint · Automation Quick Win
- Starting-at implementation work
- A floor price for work whose scope is agreed before it begins.Focused App Recovery Sprint
- Custom milestones
- Quoted per milestone, each with its own acceptance criteria.Custom Software Development
- Recurring technical care
- Monthly continuation for software we already know.Technical Stewardship · Website Care
- Included with qualifying work
- Not sold. It attaches automatically to work we deliver.Launch Care
- Eligibility-gated continuation
- Ongoing work accepted by fit review, for products already launched.Launch-to-Growth Stewardship · Website Care
What these prices do not include
- Third-party costs. Domains, hosting, booking and automation platforms, email services, stock imagery and font licenses are yours, and we tell you before anything is used.
- Unlimited anything. Every service states its revision limit. Work outside the written scope is quoted, never silently absorbed.
- Guarantees we cannot make. No promise of store approval, compliance, zero defects, uptime, search ranking, traffic or business performance.