Stewardship

Continuous technical care of software we already know, after an engagement completes.

What it includes

• ✓Continuous technical care of software we know
• ✓Three monthly tiers scaled to the surface being looked after
• ✓Higher-touch website and automation care, where those apply

Not included

• —A first purchase — it follows a completed engagement
• —Marketing and growth work, which is a separate pathway

Terms

Monthly, tiered

Minimum commitment

Monthly, following a completed engagement.

Before we start

Eligibility-gated: post-engagement only, never a cold-market entry point.

A short defect-correction period immediately after we deliver qualifying work.

What it includes

• ✓Correction of defects in work we delivered
• ✓A defined period beginning at delivery acceptance

Not included

• —New features or changes of mind
• —Content edits
• —Third-party breakage — platform, plugin, host or API
• —Emergency or out-of-hours response

Terms

A defined period from delivery acceptance

Before we start

Attaches automatically to qualifying work. It is never sold on its own.

A deliberately bounded monthly review that keeps a small site healthy. It is not a content service.

What it includes

• ✓Availability and uptime review
• ✓Supported update and dependency review
• ✓Backup-status review where applicable
• ✓Basic security and error review
• ✓Broken-link and form-health check
• ✓A monthly maintenance summary

Not included

• —Routine content changes
• —Feature development
• —Redesign
• —Copywriting
• —SEO campaigns
• —Unlimited support
• —Guaranteed emergency response

Terms

Monthly

Minimum commitment

Three months, then monthly.

Third-party costs

Hosting, domains, platform and plugin fees remain yours and are not included.

Before we start

Eligibility-gated: we maintain sites we built, or have completed a paid assessment of.

The entry point to Launch-to-Growth: an honest read on whether ongoing growth work would help you yet.

What it includes

• ✓A review of your current search, analytics and content foundation
• ✓A written read on whether ongoing growth work is worth it yet
• ✓Credited toward the Launch-to-Growth setup fee if service begins within 30 days

Not included

• —The Launch Readiness Review — that is a distinct pre-launch engineering assessment
• —Implementation of anything the audit finds
• —Any guarantee of acceptance into the founding programme
• —Any traffic, ranking or revenue promise

Terms

Fixed fee, one-off

Before we start

A fit review. It does not guarantee acceptance into the founding programme.

Once your product works and is ready to launch, we help maintain the website, search foundation, messaging, analytics and ongoing experiments.

What it includes

• ✓Core — website-content maintenance, technical SEO, Search Console and analytics review, monthly reporting
• ✓Content add-on — founder-content capture and repurposing, +$650 / month
• ✓Distribution add-on — email and controlled social distribution, +$525 / month
• ✓Experiment add-on — one monthly growth experiment, +$325 / month
• ✓Complete configuration — $2,895 / month

Not included

• —Advertising campaigns and paid media
• —Guaranteed traffic, rankings, leads or revenue
• —An autonomous marketing agent — every action is human-supervised
• —A general marketing agency relationship

Terms

Monthly, with optional add-ons

Minimum commitment

Three months.

Setup

$950 setup, charged separately. It covers onboarding and baseline configuration.

Before we start

Post-launch and eligibility-gated, by fit review. Founding availability is limited to three clients.